With unemployment reaching new highs, it is no surprise that Americans are nervous about their futures. Over the last twelve months, consumer confidence dipped as consumers worried about keeping their jobs and paying their mortgages.
At the same time, however, purchasing power is actually increasing for some Americans. Consider the facts:
- The price of crude oil has declined 71 percent from July 2008 to February 2009 (from $133/bbl to $33/bbl), and retail gas prices have dropped 53 percent. To fulfill annual driving needs in July 2008, consumers were spending an average of $3,045 at $4.06 a gallon; In February 2009, that figure declined to $1,440 at $1.92 a gallon - a savings of $1,605 per year. And with the average American household owning two cars, the potential savings are even higher.
- Food inflation has moderated since July 2008 to current levels of 2 percent.
- While a great deal of attention has been focused on those people who had subprime mortgages and are now experiencing foreclosures on their homes, 30-year fixed mortgage rates have declined 1.30 points during the same period, also resulting in potential savings.
- Tax credits in the stimulus legislation passed by Congress will put an additional $672 in the average worker’s pocket.
Combine these facts with a growing sense that we may be seeing the first signs of a bottoming out in the housing market and many Americans will be well-positioned to resume their spending.
Thanks to James Russo, Vice President, Marketing, Nielsen as posted on March 19th in Consumer, Nielsen News.